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journal · may 2025

who cares?

Sitting in Product Coordination Meeting again this week for Checkout Optimization.

I came in late because Blakely messaged me and asked if I was joining the meeting.

I tried to skip it, but felt like I had to go.

I sat in the back as Logan delivered his product updates.

Most of the time I just stared out the window.

I didn’t even care.

I’m still trying to figure out why.

Sometimes I just think to myself, ‘Who cares?’.

Earlier today I was on some calls to pitch some new AB tests and as soon as I got off the calls just thought,

“This feels so pointless.”

I’m having a hard time getting myself to care about AB tests, e-commerce software, and grinding for 12 hours a day doing something like feels pointless.

As I've been writing my thoughts I overheard Dan showing Cam a video of his son ‘hitting bombs’ at his t-ball game.

Sadly, he’s stuck here at work watching from his phone instead of in person.

I want to build a business and life that allows me to be at my kids games no matter what time they are at.

Is the chance at millions of dollars from a Redo acquisition worth the time away from my family?

Some days it feels like it and other days it doesn’t.

I feel like I’m capable of building a business big enough to give Grace and I an incredible life without waiting for a hopeful payout in 3+ years.

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