


journal · may 2025
who cares?
Sitting in Product Coordination Meeting again this week for Checkout Optimization.
I came in late because Blakely messaged me and asked if I was joining the meeting.
I tried to skip it, but felt like I had to go.
I sat in the back as Logan delivered his product updates.
Most of the time I just stared out the window.
I didn’t even care.
I’m still trying to figure out why.
Sometimes I just think to myself, ‘Who cares?’.
Earlier today I was on some calls to pitch some new AB tests and as soon as I got off the calls just thought,
“This feels so pointless.”
I’m having a hard time getting myself to care about AB tests, e-commerce software, and grinding for 12 hours a day doing something like feels pointless.
As I've been writing my thoughts I overheard Dan showing Cam a video of his son ‘hitting bombs’ at his t-ball game.
Sadly, he’s stuck here at work watching from his phone instead of in person.
I want to build a business and life that allows me to be at my kids games no matter what time they are at.
Is the chance at millions of dollars from a Redo acquisition worth the time away from my family?
Some days it feels like it and other days it doesn’t.
I feel like I’m capable of building a business big enough to give Grace and I an incredible life without waiting for a hopeful payout in 3+ years.